Areas of Practice
Digital Strategy
Guiding choices, inspiring opportunities, fueling the experience, delighting your customers. It takes a clear strategy. But an increasingly noisy, complex business environment often clouds the vision. We keep is simple, we get to the “what and why” to achieve the best outcomes. The more we do that, the more our strategic thinking, plans and recommendations will be grounded in that elusive happy place.
UX Research
We believe research is the foundation for every successful project. A well-crafted and executed plan that focuses on audience needs and goals, gathering feedback from the intended audience to facilitate understanding is critical to the success of any product. UX researchers gather detailed information about the target audience and use it to craft a story about user needs and preferences that guide design and strategy work.
Our UX researchers use several tools to gather user insights:
Contextual interviews
Remote interviews
Ethnographic research
Analytics research
Market research analysis
User workshops/focus groups